Working on this national commercial campaign for Zak! Designs was a vibrant and exhilarating experience for the IF Company team. From the outset, we worked closely with Zak!’s creative and executive teams to ensure that every detail of this colorful ad reflected the brand’s lively spirit. The entire campaign was shot on our ARRI Alexa Mini LF, a cinema camera that’s as sought after as it is powerful. With its IMAX-rated capabilities, every colorful backdrop popped off the screen, while skin tones and textures felt smooth and tangible, creating a visual feast that truly resonates with viewers.
Our production process was as dynamic as the visuals, with our team working lean and fast to bring the ads to life. We thrive on the energy of these projects, making the set a place where creativity and efficiency go hand in hand. What we love most is the collaboration—bringing together Zak!’s vision with our expertise to create something that’s not just polished and professional, but also bursting with fun. The result? A campaign that’s ready to make a splash online and leave a lasting impression nationwide.
