Jeremiah Johnson Brewing

Keeping it raw, naturalistic, and documentary style up in Whitefish MT for Jeremiah Johnson Brewing. Once again, IF Company partnered with our friends at Victory Media to produce this visual story for Blackstar and JJ Brewing.

We found a rhythm following the big boss around, catching glimpses of fast-paced moments around the brewery/restaurant collaboration. Short frames of pizza cheese stretching out, beer pitchers overflowing, cheers and excitement, laughter, walking fast through the production facility, cut to sliding a beer glass across the bar top.

In the midst of all the calculated chaos, a patron of the restaurant stopped me and asked if that was a 12k camera and if it could do 120fps! They were serious.

In a world where the number of pixels and slow motion are king, we are looking at bigger pixels and compelling motion at 23.98fps! I have a guttural reaction to quick real time motion clips strung together, that constant 120fps just doesn’t do for me. My wife has even started to notice a disconnect when she watches something with mostly slow motion clips.

Making movies is the aim for us. Everything we do in the commercial “content creation” space is motivated by a love for movies. 🍿 Let’s all commit to making art our focus as apposed to “creating content.”

Producer / Director: Dayne Kuhlmann
Director of Photography: Sam McGhee
Cinematographer: Matt Champine
Cinematographer: David Eckhardt